Blog

2024/01/22

Ahmed Saleh

One of the unique features Rupt offers is the ability to detect users who convert from sharing an account to creating their own account. This blog explains what this conversion is and how we detect it.

account sharinguser conversionsubscription growthcustomer acquisitionconversion metrics
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2024/01/18

Kenzie Wilson

A significant challenge that businesses face is account sharing, especially in the competitive landscape of per-user product sales. A considerable number of user accounts are often utilized by more than one person, resulting in revenue loss.

revenue maximizationaccount sharing preventionsubscription businessmonetization strategybusiness growth
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2024/01/11

Ahmed Saleh

Data on the scale and effectiveness of account-sharing prevention strategies is sparse and nearly non-existent. Rupt is publishing its results to provide companies embarking on similar initiatives with benchmarks to compare their performance and growth against.

growth strategyaccount sharing preventionrevenue impactsubscription businessconversion metrics
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2024/01/08

Kenzie Wilson

Account sharing is quickly becoming a technological pandemic. E-learning companies are losing substantial amounts of revenue due to students sharing their passwords with other non-paying students.

e-learning securitypassword sharing preventioncourse protectionauthentication methodsonline education
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2024/01/04

Kenzie Wilson

User-based companies are constantly looking for ways to increase their audience. They will often turn to marketing and attempt to drive new users which can cost 5 to 25 times as much as retaining an existing one.

revenue optimizationmonetization strategyexisting userssubscription businessupselling
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2024/01/02

Kenzie Wilson

Password sharing involves (giving your login credentials to someone else in order to access your subscription, app, or service. This can happen on any website from streaming, publishing, work tools, and more.

user psychologypassword sharing behaviorconsumer habitssharing motivationsubscription ethics
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2023/12/21

Kenzie Wilson

Service providers play a pivotal role in ensuring seamless access to various online platforms. However, the surge in concurrent logins has emerged as a double-edged sword, presenting both challenges and opportunities.

concurrent loginsservice providerssystem performanceuser experienceserver load
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2023/12/14

Kenzie Wilson

Safeguarding personal information has become a paramount concern in the fast-paced digital era, where convenience often collides with security concerns.

account security trendsfuture technologyauthentication innovationpassword sharingsecurity evolution
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2023/12/06

Kenzie Wilson

User experience and security are paramount for any online platform aiming for sustained growth. One often overlooked aspect of this balance is the prevention of concurrent logins.

concurrent loginsuser growthauthenticationsession managementsubscription business
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2023/11/29

Kenzie Wilson

As the popularity of streaming platforms soared, so did the practice of users sharing account credentials, leading to revenue losses for these services.

netflixstreaming servicesaccount sharing preventionimplementation strategyuser experience
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